Hispanic Fanatic

My abuela is past 90 and shows no signs of ill health. I wonder if she will visit me in the retirement home, because I will end up in one of those places long before she does.

I mention this because more Americans are entering “the sandwich generation,” where they raise their kids while taking care of their aging parents. It’s a common scenario, and the premise for at least a couple of failed sitcoms.

Indeed, in post-recession America, multiple generations under one roof is not uncommon. And for Latinos, economic necessity and strong familial bonds increase the odds that individuals will one day have to take care of their parents. But that scenario doesn’t seem to faze us.

In fact, more than 90% of Hispanics say providing assistance to elderly loved ones will be a positive experience, a higher number than the general population. And while more than half of all caregivers to the elderly report being stressed about the situation, only one-third of Latinos who care for an older person say that it has caused stress.

Yes, as I’ve written before, putting one’s aging parents in a retirement home is unthinkable for many Hispanics. Latino culture is strongly focused on the family, and it is often assumed that elderly parents will eventually go live with their adult children. As one Latina writer puts it, “We open our doors and bring [elderly parents] home, we care for them, and we do not set them aside like a piece of old furniture.”

Of course, that’s a little harsh on all you non-Latinos who plan to stuff mom and dad in one of those old folks’ homes at some point. But it is — how can I put this? — pretty much damn true.

Now, there is a dark side to this. Perhaps because Latinos often presume that elderly parents will eventually go live with their adult children, just 10% of Latinos report that they have done much planning for their long-term care.

So when madre or padre does move in, stresses such as overcrowding and conflicting needs can pile up. Still, we seem to be handling it well so far.

As for my abuela, thus far she has not had to move in with any of her kids (or more likely, her grandkids). She lives by herself, where she cooks, watches TV, and reminisces about the past.

But I bet she’s also plotting how to spend the inheritances she will get, considering she will outlive all of us.

It was not my intention to create a trilogy about the Latino publishing scene, but that is what has happened. My previous two articles were about big publishing’s snub of Hispanic authors and the rise of small presses. And now I will complete the triumvirate by detailing the virtues and flaws of self-publishing e-books.

But for this analysis, I needed an insider’s perspective. So I sat down for coffee with Pedro Huerta, Amazon’s Director of Kindle Content for Latin America.

[Full disclosure #1: I have recently self-published a novel on Amazon.]

[Full disclosure #2: I don’t drink coffee. I actually had tea.]

Huerta is excited about Amazon’s second annual Indie Literary Prize for Spanish-language authors. The contest, which runs from July 1 to August 31, is open to any writers who upload their Spanish-language e-books to Amazon’s KDP platform. From the presumably hundreds of entries, five finalists will be named. The winner will be published in print by La Esfera de los Libros, and his/her book will be translated into English and published in digital, print, and audio formats by AmazonCrossing.

“Authors can submit a 10-page poem or a 500-page novel,” says Huerta. “We’re open to all genres, and it’s a great opportunity for new writers to get discovered.”

Of course, it’s fair to ask if winning the contest will really help Spanish-language authors further their careers. After all, self-publishing is a crowded, frenzied mob scene where high-quality books struggle to stand out from the waves of semi-illiterate, self-righteous and just plain insane manifestos that wannabe authors hurl at readers.

No, it’s not pretty.

Now add in the fact that we’re talking about Spanish-language e-books, which have an even smaller audience in America than English-language printed works do.

However, Huerta is undeterred. He says that self-publishing is the democratization of literature, where even the most outlandish writers can find an eager audience. And he says that if anything, this approach is more relevant for people who prefer to read in Spanish.

“Even in the best bookstores in America, the Spanish-language section is limited,” Huerta says. “What we’re doing is bringing the greatest bookstores in Mexico City, in Barcelona, to everyone in America.”

But will Americans be buying? Well, as we all know, the Hispanic population in America is increasing. And bilingualism, once an exotic and politically suspicious activity, is on the rise as well. Thus, it stands to reason that the audience for Spanish-language books is also getting larger.

Furthermore, Latinos are more likely to use mobile electronic devices than the general population. Because Hispanics are so plugged in, it’s pretty easy to imagine Latino readers devouring e-books on their Kindles, Nooks, and laptops.

Amazon is aware of these intersecting cultural trends, and the company doesn’t want to be left behind.

“Latinos love to read,” Huerta says. “And we want them to read. Whether it is a traditional book or on a Kindle, we want reading to be a daily part of everyone’s life.”

So will winning Amazon’s contest set a Spanish-language author on the path to becoming a household name, a sort of Latino version of Dan Brown or Stephen King? Huerta says that’s a possibility, but he adds that this is not really the point.

“There are Latino authors who want to be the next John Grisham, and that’s great,” Huerta says. “But the goal is increased visibility for all good writers. It’s not just about winning the contest. It’s about encouraging authors to get their work out there, and helping readers discover them.”

Huerta imagines a future where authors take wild, experimental chances because no one can prevent them from publishing online. He says that many writers will create books that are aimed at an audience of a few hundred, or even just at their immediate loved ones. And he points out that another advantage of e-books is that they never go out of print.

“What are the stories to be told?” Huerta asks. “Let’s capture all of them, online, and keep them forever.”

By now you’ve seen that infamous photo in a Florida high school’s yearbook. The shot pictured six students dressed in ponchos and sombreros and wearing fake mustaches, with one student wearing a shirt labeled, “border patrol.”

It’s offensive and idiotic, of course. But that’s not really the point.

Kids do dumb things, and rather than lambast the students in the photo, it would be better to point out to them that such behavior has no redeeming value. If that doesn’t convince them to be a little more aware of the culture in which they live, let them know that thanks to social media, such ill-conceived photos will haunt them for years to come.

No, the issue here is not the kids.

The problem is the adults. I’m taking about the parents who raised their kids to think it’s hilarious to embrace racial caricatures. And yes, I’m aware that some of the students in the photo are Latinos. If anything, that’s even worse.

And I’m talking about the yearbook advisors who saw nothing wrong with the photo. Hey, I was on my high school yearbook’s staff, and our advisor vetoed things left and right. I can’t imagine the teacher who looked at this and said, “Eh, a pointless and mean-spirited jab at Hispanics. Whatever.”

More than anything, I’m talking about the defenders of the picture, who are out in force on the internet. So let’s look at some of the adult excuses we’re hearing over what should be a pretty clear case of foolish, needlessly hurtful adolescent behavior. Here are some of my favorites:

It was only a joke. If you’ve ever said this to justify an insult, you have either never been on the receiving end of a verbal assault, or you are too dense to realize when someone was attacking you under the guise of humor. In either case, you were probably able to shrug it off because you are in a position of social power (racially, economically, etc). It’s a tribute to your lack of empathy that you figure everybody shares your charmed life.

Lighten up, it was funny. This is an amped-up version of the previous excuse. To any adult who actually thought the photo was hilarious, here are a few pointers about humor, before you really kill ‘em at your next stand-up routine. Humor tends to work when it’s directed at those in authority (rather than at a demonized underclass). It also works when it reveals profound truths or upends convention (rather than wallow in hackneyed, false stereotypes). In brief, the picture was about as witty as frat boys lighting their farts.

I’m German, and people have called me a kraut. I’m continually stunned that people believe all ethnic terms have the same resonance. No one hurls “kraut” as an insult in 2015 America. Now if you were bombarded with this term in, say, 1944, it might be different. In any case, terms that call out your European heritage bounce off a shield of cultural power, based on sheer numbers and societal influence. You can easily laugh them off. But don’t worry. In the future, when Hispanics are more than a quarter of the U.S. population, maybe we’ll smirk in smug condescension at “wetback.”

People are too sensitive. Yes, how great it was to live in the good old days, when offensive comments were met with forced laughs and seething hatred. Well, I have news for you. Society isn’t any more sensitive than it ever was. But people who gritted their teeth and let it go in the past are sick of your bullshit. So now you’re going to hear about it. And I can say—with a bit or irony—that if you don’t like it, tough.

Those kids shouldn’t apologize. It’s the illegal immigrants who should apologize. Hey, thanks for verifying that your issues with undocumented people have absolutely nothing to with race or ethnicity. Nope.

Soon we won’t be able to say anything out of fear of offending someone. If you mean that you can’t pull out tired racial stereotypes and rub them in people’s faces, well yes, I weep for your lost world.

Finally, there is the issue that the Latina student who called attention to the photograph, Jessica Morales, has been insulted, denigrated, and mocked for her decision to speak up about the picture. To the best of my knowledge, she didn’t scream that her fellow students were racists or demand a cash payment for pain and suffering or get all histrionic.

Her critics, however, are content to sit behind their keyboards and attack her, mostly under a cloak of anonymity of course.

Yes, kids being unintentionally offensive is bad. But adults being loudmouthed bullies is a hell of a lot worse.

I recently waxed ecstatic about California, the state I live in. I do indeed love living here, but I never claimed that it was perfect.

For example, a recent report shows that when it comes to Latinos, my state has some issues. And those issues are reciprocal, in that as Latinos go, so goes California.

You see, the study has found that among all racial and ethnic groups in California, Hispanics have the lowest well-being score. What, exactly, does that mean?

Well, rather than just look at a group’s median income or rate of cancer or percentage of sunny dispositions or collective weight or any of the other statistics that offer us interesting but isolated insights into a demographic’s existence, these researchers created an overall well-being score.

The number is based on a group’s overall health, educational level, earnings, and other factors, all put together. Think of it as a GPA rather than an individual grade.

Well, measured on a 10-point scale, Latinos had a well-being score of 4.09. That’s bad.

I mean, would you want to date someone who was barely a 4 out of 10? Now imagine an entire group struggling under that number.

For the sake of comparison, Asian Americans had the highest score at 7.39. Whites and blacks were in between but noticeably better than Hispanics.

Digging a little deeper, the researchers found that native-born Latinos fared better than immigrants did. But by any measure, California’s Hispanics are far from thriving.

That’s terrible news, of course. But it goes beyond dark days just for la raza.

Hispanics are poised to become the state’s largest ethnic group, and more than half of California’s children are Latino. It doesn’t take much of an imagination to see that the study’s results could be ominous for the state’s future. With such a large percentage of the population struggling, the whole state will be dragged down.

The study’s authors conclude that California needs to improve the well-being of Latinos if the state hopes to thrive.

Well… yeah.

But there is some good news. While Latinos have the lowest well-being score, they’ve made great strides since 2000, and they’re moving up more quickly than any other group.

So at least we have forward momentum on our side. With hope, that will be enough to keep Cali golden.