Hispanic Fanatic

I know what you’re thinking.

“Hey, Hispanic Fanatic, wouldn’t this country be better off if huge corporations called more of the shots?”

Yes, I’m nothing if not a shill for the benefits of global conglomerates having even more control over our society. I mean, when has big business ever screwed us over?

While you ponder that most rhetorical of questions, I will draw your attention to a recent study that looked at media company mergers.

Researchers at Columbia University’s Center for the Study of Ethnicity and Race analyzed media company mergers after 2008, but they focused on the Comcast-NBCUniversal deal because it was the largest and well documented.

Now, remember that one of the many arguments that media groups make when merging is that their new tentacled beast of an organization will increase racial and ethnic diversity. These new companies will also make the internet free, cure cancer, and teach your dog to speak, but I digress.

So how did the Comcast-NBCUniversal merger do?

Well, the researchers found that “despite a pledge to increase Latino representation in programming, there was no significant increase in diversity behind the camera.”

The percentage of Latino directors went up a meager 0.8% after the merger. But the percentage of Hispanic producers, executive producers, and writers all actually decreased.

Yikes — that ain’t so good.

To be fair, the study also found that the percentage of Hispanic actors onscreen increased from 6.6% before the merger to 7.3% afterward. That’s good news, right? Well, even that mild improvement comes with a caveat, as deeper analysis shows that this increase “was accompanied by a significant rise in Latino stereotypes on NBCUniversal. Latinos who appeared as maids, janitors, [and] inmates” nearly tripled from 2008 to 2014.

Basically, more shows were hiring more Hispanics to appear as servants and thugs.

Yay for progress!

By the way, before the merger, Comcast and NBCUniversal had no Latino executives. But today, 4 out of 130 senior executives are Latino, accounting for 3.1% of upper management. However, only one (yes, one Latino executive in the whole company) holds a position outside of Telemundo.

Now, one can look at this study and link it to the current uproar that Hispanics, African Americans, and Asian Americans are a combined 0-for-40 when it comes to recent Oscar nominations for acting.

When we do that, we must come to the conclusion that, as the researchers so diplomatically put it, “The agreements and promises made before the merger [aren’t] really panning out.”

But I’m sure things will be different when the next big media merger happens. Next time, all their promises will magically come true.

Yup.

I recently waxed ecstatic about California, the state I live in. I do indeed love living here, but I never claimed that it was perfect.

For example, a recent report shows that when it comes to Latinos, my state has some issues. And those issues are reciprocal, in that as Latinos go, so goes California.

You see, the study has found that among all racial and ethnic groups in California, Hispanics have the lowest well-being score. What, exactly, does that mean?

Well, rather than just look at a group’s median income or rate of cancer or percentage of sunny dispositions or collective weight or any of the other statistics that offer us interesting but isolated insights into a demographic’s existence, these researchers created an overall well-being score.

The number is based on a group’s overall health, educational level, earnings, and other factors, all put together. Think of it as a GPA rather than an individual grade.

Well, measured on a 10-point scale, Latinos had a well-being score of 4.09. That’s bad.

I mean, would you want to date someone who was barely a 4 out of 10? Now imagine an entire group struggling under that number.

For the sake of comparison, Asian Americans had the highest score at 7.39. Whites and blacks were in between but noticeably better than Hispanics.

Digging a little deeper, the researchers found that native-born Latinos fared better than immigrants did. But by any measure, California’s Hispanics are far from thriving.

That’s terrible news, of course. But it goes beyond dark days just for la raza.

Hispanics are poised to become the state’s largest ethnic group, and more than half of California’s children are Latino. It doesn’t take much of an imagination to see that the study’s results could be ominous for the state’s future. With such a large percentage of the population struggling, the whole state will be dragged down.

The study’s authors conclude that California needs to improve the well-being of Latinos if the state hopes to thrive.

Well… yeah.

But there is some good news. While Latinos have the lowest well-being score, they’ve made great strides since 2000, and they’re moving up more quickly than any other group.

So at least we have forward momentum on our side. With hope, that will be enough to keep Cali golden.