Hispanic Fanatic

Marketing is everything.

For example, witness the well-documented phenomenon of many Americans despising Obamacare while still liking the Affordable Care Act (fyi: they are the same damn thing).

Or consider the worst branding decision of all time: “global warming.” As we all know, climate deniers just scoff and say, “Then why was it so cold this winter?” Such idiotic assertions are easier to dismiss with a new and improved term (i.e., “climate change”).

We are seeing the same pushback, the same dismissal of reality with the phrase “white privilege.” Now, for those who are unclear about this concept, white privilege refers to societal privileges that benefit white people beyond what is commonly experienced by non-white people. We can nitpick this definition, but that would be a whole other article.

The problem with white privilege is that the concept is painfully easy to refute. I’m not talking about right-wingers who insist that racism is dead or that white people are actually the disadvantaged class in America. There’s just no reaching those people.

No, I’m referring to white individuals who hear the word “privilege” thrown at them and interpret it as an individual attack rather than as a societal fact. Their reply is frequently, “There’s nothing privileged about my life.”

Indeed, as the wealth gap increases, plenty of white people are being left behind. And many of those struggling individuals come from ethnicities that endured their own struggles in the past (and occasionally, in the present). Under such circumstances, it’s galling — even ludicrous — to be told that you are privileged.

And what have good liberals done when confronted with this response? We stammer that privileges are often invisible, or that white people are less likely to be harassed by the cops, or that we’re not implying white people have had everything handed to them on a silver platter.

That’s all true of course. But it’s also true that if you’re explaining, you’re losing.

And that’s why we need to drop the whole thing — not the concept, mind you, which is crucial to our understanding of racial inequalities and American culture itself. We need to rebrand.

This has been pointed out before, but so far we have failed to come up with a good alternative.

So let’s begin the discussion in earnest. Let’s make it a real goal to replace the needlessly confrontational term “white privilege.”

I’ll get it started. How about “white advantage”? It’s still racially loaded, but the idea of “advantage” is much easier to accept than “privilege.”

Hey, just take it as a first draft. I’m sure working together, we can come up with something better.

Because we really need to.

We are all descended from losers.

Take me, for instance. My family came from El Salvador, a charter member of the Third-World Nation Hall of Fame that is best known for crippling poverty, psychotic gangs, bloody civil wars, murdered priests, and raped nuns.

I’m also part Italian, which lends itself to stereotypes of Mafia hit men and the original unwashed horde of immigrants. In addition, Italy is currently on its 982^nd post-WWII government (not exactly a source of pride).

And I’m a touch Irish as well. So here comes the drunken, brawling Irishman, everybody.

No, I’m not self-loathing. In truth, I’m grateful for my mélange of ancestry. I regularly sing the praises of Latino culture, and it’s not bad having a connection (however distant) to Da Vinci and James Joyce.

However, everyone’s culture has black spots, and our efforts to honor our ancestors should not extend to overt denial and large-scale myopia. But they regularly do.

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Say you open a small business. You run it for a few years, do pretty well, and always pay your debts (especially the rent) on time.

Then you arrive at work one morning to find a bulldozer parked in the pile of rubble that used to be your store.

You might get the impression that something was slightly amiss.

Well, recently, a piñata store in Austin was demolished, without the storeowners’ knowledge and with their possessions still inside. The storeowners, who are Latino, say that the greedy landlords bulldozed the store because they could get more money from the tech companies that are moving into the area.

The storeowners had a lease through 2017 and had just paid the rent for the upcoming month. When confronted about their reckless destruction of the store, one of the landlords (yes, a rich white guy) used the term “roaches” to describe the storeowners. Remember that the storeowners are Hispanic. Clearly, the term “roaches” was not an accident.

The incident shows how Latino neighborhoods are literally and figuratively being displaced for upscale residents. There have been numerous flare-ups in Austin over gentrification, with many Latino leaders claiming that rich newcomers are driving out long-time residents. And there have been similar disputes in New York, Los Angeles and other cities, often in Hispanic neighborhoods that are changing rapidly.

And here’s where it gets conspiratorial.

A recent study implied that Latino neighborhoods are more likely to be gentrified than African American neighborhoods.

Harvard researchers analyzed patterns across Chicago and found that gentrifying neighborhoods tended to be predominantly Latino or white working class, with fewer African Americans.

The study implied that Latino neighborhoods are more likely to be gentrified in the traditional sense (i.e., young white newcomers moving into the area). And they are also more likely to receive the theoretical benefits of gentrification (e.g., urban renewal and municipal investment). No word, however, on what happens to Hispanic residents when the bulldozers get revved up.

Keep in mind that the same study also implied that there is a tipping point, where the percentage of African Americans in a neighborhood either makes gentrification likely or unlikely.

Basically, too many black people keep the white people away.

Why are Latino neighborhoods more attractive to white gentrifiers? Well, there is no hard data on that, and it’s unlikely that a future study will include the question, “Why are you ok moving in next to brown people, but not black people?” Although the answers would be illuminating, to say the least.

The researchers said that in addition to their statistical proof, there is anecdotal evidence that Latino neighborhoods are viewed as more desirable to gentrifiers than African American areas.

For example, the Williamsburg section of Brooklyn — often pointed to as the prime example of gentrification — previously had a large Latino population. That’s not the case anymore, as the cliché of the young hipster inevitably features a white guy (usually with some bizarre nineteenth-century facial hair, but that’s another story).

In response to this dark side of gentrification, some Latino community leaders in Los Angeles launched the “gente-fication” movement (“gente” is Spanish for “people,” but you already knew that).

The idea is that upscale Latinos will stay — or in some cases, move into — Latino neighborhoods and revitalize the area themselves rather than rely on newcomers. The trend has slowly caught on in other cities, such as New York, Houston and Phoenix.

Although results are difficult to quantify, the LA neighborhood of Boyle Heights may be in the midst of a Latino renaissance, due in part to the gente-fication movement. And community activists are attempting to duplicate the neighborhood’s success in other Los Angeles areas.

But the movement has drawn fire for what some claim is an exclusionary, or even racist attitude. After all, if you’re saying that you want a specific racial or ethnic group to move in — whether it’s white, black, Latino, or other — things quickly get uncomfortable.

Where all this will lead is a mystery. Perhaps gentrification will wipe us all out. Or maybe we’ll achieve some kind of balance where newcomers enrich neighborhoods while long-time residents maintain the area’s culture.

In any case, hopefully no more piñata stores will get bulldozed.

By now you’ve seen that infamous photo in a Florida high school’s yearbook. The shot pictured six students dressed in ponchos and sombreros and wearing fake mustaches, with one student wearing a shirt labeled, “border patrol.”

It’s offensive and idiotic, of course. But that’s not really the point.

Kids do dumb things, and rather than lambast the students in the photo, it would be better to point out to them that such behavior has no redeeming value. If that doesn’t convince them to be a little more aware of the culture in which they live, let them know that thanks to social media, such ill-conceived photos will haunt them for years to come.

No, the issue here is not the kids.

The problem is the adults. I’m taking about the parents who raised their kids to think it’s hilarious to embrace racial caricatures. And yes, I’m aware that some of the students in the photo are Latinos. If anything, that’s even worse.

And I’m talking about the yearbook advisors who saw nothing wrong with the photo. Hey, I was on my high school yearbook’s staff, and our advisor vetoed things left and right. I can’t imagine the teacher who looked at this and said, “Eh, a pointless and mean-spirited jab at Hispanics. Whatever.”

More than anything, I’m talking about the defenders of the picture, who are out in force on the internet. So let’s look at some of the adult excuses we’re hearing over what should be a pretty clear case of foolish, needlessly hurtful adolescent behavior. Here are some of my favorites:

It was only a joke. If you’ve ever said this to justify an insult, you have either never been on the receiving end of a verbal assault, or you are too dense to realize when someone was attacking you under the guise of humor. In either case, you were probably able to shrug it off because you are in a position of social power (racially, economically, etc). It’s a tribute to your lack of empathy that you figure everybody shares your charmed life.

Lighten up, it was funny. This is an amped-up version of the previous excuse. To any adult who actually thought the photo was hilarious, here are a few pointers about humor, before you really kill ‘em at your next stand-up routine. Humor tends to work when it’s directed at those in authority (rather than at a demonized underclass). It also works when it reveals profound truths or upends convention (rather than wallow in hackneyed, false stereotypes). In brief, the picture was about as witty as frat boys lighting their farts.

I’m German, and people have called me a kraut. I’m continually stunned that people believe all ethnic terms have the same resonance. No one hurls “kraut” as an insult in 2015 America. Now if you were bombarded with this term in, say, 1944, it might be different. In any case, terms that call out your European heritage bounce off a shield of cultural power, based on sheer numbers and societal influence. You can easily laugh them off. But don’t worry. In the future, when Hispanics are more than a quarter of the U.S. population, maybe we’ll smirk in smug condescension at “wetback.”

People are too sensitive. Yes, how great it was to live in the good old days, when offensive comments were met with forced laughs and seething hatred. Well, I have news for you. Society isn’t any more sensitive than it ever was. But people who gritted their teeth and let it go in the past are sick of your bullshit. So now you’re going to hear about it. And I can say—with a bit or irony—that if you don’t like it, tough.

Those kids shouldn’t apologize. It’s the illegal immigrants who should apologize. Hey, thanks for verifying that your issues with undocumented people have absolutely nothing to with race or ethnicity. Nope.

Soon we won’t be able to say anything out of fear of offending someone. If you mean that you can’t pull out tired racial stereotypes and rub them in people’s faces, well yes, I weep for your lost world.

Finally, there is the issue that the Latina student who called attention to the photograph, Jessica Morales, has been insulted, denigrated, and mocked for her decision to speak up about the picture. To the best of my knowledge, she didn’t scream that her fellow students were racists or demand a cash payment for pain and suffering or get all histrionic.

Her critics, however, are content to sit behind their keyboards and attack her, mostly under a cloak of anonymity of course.

Yes, kids being unintentionally offensive is bad. But adults being loudmouthed bullies is a hell of a lot worse.

I recently waxed ecstatic about California, the state I live in. I do indeed love living here, but I never claimed that it was perfect.

For example, a recent report shows that when it comes to Latinos, my state has some issues. And those issues are reciprocal, in that as Latinos go, so goes California.

You see, the study has found that among all racial and ethnic groups in California, Hispanics have the lowest well-being score. What, exactly, does that mean?

Well, rather than just look at a group’s median income or rate of cancer or percentage of sunny dispositions or collective weight or any of the other statistics that offer us interesting but isolated insights into a demographic’s existence, these researchers created an overall well-being score.

The number is based on a group’s overall health, educational level, earnings, and other factors, all put together. Think of it as a GPA rather than an individual grade.

Well, measured on a 10-point scale, Latinos had a well-being score of 4.09. That’s bad.

I mean, would you want to date someone who was barely a 4 out of 10? Now imagine an entire group struggling under that number.

For the sake of comparison, Asian Americans had the highest score at 7.39. Whites and blacks were in between but noticeably better than Hispanics.

Digging a little deeper, the researchers found that native-born Latinos fared better than immigrants did. But by any measure, California’s Hispanics are far from thriving.

That’s terrible news, of course. But it goes beyond dark days just for la raza.

Hispanics are poised to become the state’s largest ethnic group, and more than half of California’s children are Latino. It doesn’t take much of an imagination to see that the study’s results could be ominous for the state’s future. With such a large percentage of the population struggling, the whole state will be dragged down.

The study’s authors conclude that California needs to improve the well-being of Latinos if the state hopes to thrive.

Well… yeah.

But there is some good news. While Latinos have the lowest well-being score, they’ve made great strides since 2000, and they’re moving up more quickly than any other group.

So at least we have forward momentum on our side. With hope, that will be enough to keep Cali golden.

A friend of mine once cut up her credit cards and closed her accounts because, she said, “those pieces of plastic are evil.”

I thought this was a bit overly dramatic (she was that type of person). I also thought it was convenient to blame her chronic debt on inanimate objects rather than, say, her nonexistent self-control and materialistic tendencies.

In any case, we all know people who live beyond their means, and it’s true that many individuals teeter on the edge of bankruptcy because of their shopping addictions or love of new shoes or willingness to fly first-class to Italy for the hell of it.

But a recent study has found that when it comes to Hispanics, living large is often not the reason for going into the red. The study found that almost half (43%) of Latinos who have credit card debt depend on the plastic to pay for basic living expenses. And a significant chunk of the rest are using credit cards for tiny splurges at best.

So if Latinos are not slapping down credit cards on impulse buys and charging luxury items, why are they in so much debt?

Well, Hispanics report that the main reason for their debt is the loss of a job, and they’re more likely than other groups to say that medical costs also contributed to their financial issues.

The researchers theorize that because Latinos lost so much of their wealth in the Great Recession, they’re having trouble restocking checking or savings accounts. So putting basic items or medical expenses on credit cards often seems to be the only option.

This, of course, sucks. But as is often the case, the survey also found that Latinos are more optimistic than the overall population. So they’re more confident about paying down their credit card debt quickly.

This optimism, which borders on delusion, leads to some interesting contradictions.

For example, another poll found that almost half of Latinos (49%) said they were worried that someone in their household might become unemployed soon. Yet the same survey found that almost three-quarters of Latinos (73%) are optimistic about their finances and future opportunities.

Frankly, that’s a bizarre balancing act of fear and hope.

But maybe these results just show that Latinos are still jumpy about their financial status, years after the economic meltdown. The Great Recession so ravaged Hispanic households that many Latinos are leery about declaring that the worst is over.

At the same time, Latinos tend to be more optimistic than other groups about their future. The main reason for this positivism seems to be the immigrant mindset. Many Hispanics remember struggling in their home countries, or they hear the harrowing tales of their parents. As such, these Latinos usually have more faith in the American system and a stronger belief that their financial situation will improve.

We should all really, really hope they’re right.

It may be apocryphal. But supposedly an unnamed New York publishing executive was once asked why there were so few books by Hispanic authors, or novels featuring Latino characters.

His response was a blasé “Hispanics don’t read.”

This is indeed bad news, as apparently none of you Hispanic readers are literate enough to even comprehend this article. And I’m not literate enough to write it, which is quite the paradox.

In any case, that publishing exec was clearly not familiar with Latin America’s rich literary tradition, exemplified by the late Gabriel Garcia Marquez, the greatest writer of all time (let’s not debate this). He also didn’t know that one Latin American country, Cuba, has the highest literacy rate in the world.

But closer to home, why hadn’t this exec heard of the brilliant Junot Díaz or the groundbreaking Sandra Cisneros? Or did he believe only white people were reading those authors?

For whatever reason, our anonymous publishing executive refused to believe that the largest ethnic minority in America was interested in books. And in this refusal came justification for the continued blackballing of Latino authors.

“There are several factors contributing to the paucity of published books written by Latinos,” says Marcela Landres, an editorial consultant who publishes the award-winning e-zine Latinidad and co-founded the Comadres and Compadres Writers Conference.

“Primarily, we need more Latinos on the inside working in key positions, such as agents, publicists, sales reps, bookstore owners, and especially as acquisitions editors,” she says.

Landres adds that Hispanic culture itself is another barrier.

“Latinos immigrated to the U.S. so their kids could live the American Dream, which is defined by financial security,” Landres says. “Writing generally does not pay well, so our parents understandably pressure us to choose more sensible careers. In order to be successful as artists, Latinos need to respect our parents but perhaps not obey them.”

As any Hispanic can tell you, disobeying your parents is a tall order. But that is another story.

In any case, some Latino advocates believe that the big publishing houses have hoodwinked us into buying their mainstream books, giving them little impetus to change the formula.

Of course, one strategy to force change is to bypass the big publishing houses altogether. That’s what I did with my novel Barrio Imbroglio.

After some nibbles of interest from the majors, I got the picture that my black comedy tale — about a reluctant detective named Hernandez — didn’t fit in with the preconceived notions about Hispanic literature. Yes, I had the word “barrio” right there in the title, but where were all the undocumented immigrants and magic realism and metaphors using avocados? It was a little too different. So I’ve done what more and more authors — Latino and otherwise — are doing, and publishing directly to Amazon.

But this end run has its drawbacks.

“There are few Latino self-publishing success stories,” says Landres. “I have yet to see literary writers, and/or writers who take years to produce a single manuscript, whose self-published books have sold well. If you write genre and have a bunch of books ready to go, the odds are in your favor. If you’re a literary writer who spends years polishing a single manuscript, not so much.”

In addition to the self-publishing crapshoot, there is the unpleasant fact that — like it or not — the NYC houses still have the most influence on what people read. And they are not packing the midlist with Hispanic authors.

Now, this isn’t just a matter of fairness, nor is it even all about artistic integrity and the myth of meritocracy. A more fundamental reason becomes clear when one considers that “Latino children seldom see themselves in books.” Education experts say, “the lack of familiar images could be an obstacle as young readers work to build stamina and deepen their understanding of story elements like character motivation.”

Basically, there are only so many tales of brave and adventurous white people that Hispanic kids can read. At some point, they disconnect.

And if that is the future we want — a self-fulfilling prophecy where Hispanics truly don’t read — then we should just preserve the status quo.

When my cousins from El Salvador first came to America, they didn’t speak English. Of course, they were kids, so they rapidly learned it. Today, everyone in my family, except for my abuela, embraces English as their primary mode of communication. My cousins’ children (and mine) will have to make an effort to be bilingual and not leave Spanish in my family’s past.

But other families don’t face the dilemma of losing the mother tongue. In fact, about 5 million children in the United States don’t speak English as their primary language. This constitutes 9% of all US public school students. Now, that number includes a lot of kids who speak Tagalong or Russian or Mandarin or something else that most of us don’t recognize.

But it’s fair to say that many of the children who speak English as a second language (ESL) communicate only in Spanish.

Because we’re hearing more Spanish than ever in the country’s schools, the Obama administration recently issued the nation’s first set of federal guidelines on the rights of ESL students. The guidelines remind school districts across the country of their obligations under the law.

Among other things, all schools must identify ESL students in a timely manner, offer them language assistance and provide qualified staff and resources to help them learn English. In essence, ESL students have the same rights to a quality education as students who speak English, and schools must avoid segregating English learners from other students.

I know this is a shocker to the nativist crowd, but you can’t just yell, “Speak English, damn it!” at perplexed kids.

The decision makes clear that students who speak Spanish, or other languages, are becoming more common, and the American educational system has to meet their needs. The Obama guidelines are a welcome indicator of that fact.

Of course, it’s a little sad that anyone has to be reminded of this in the first place.

To the lengthy list of the many challenges that face Hispanics — economic stagnation, educational struggles, health problems, discrimination, cultural disrespect, and so on — add a simple one: car crashes

Because of language barriers, long-held traditions and other factors, Latinos are less likely than other ethnic groups to wear seatbelts. As a result, young Hispanics are about twice as likely to die in a traffic crash as their white counterparts, and car accidents are the leading cause of death in America for Latinos between the ages of 5 and 34.

How fucked up is that?

Well, to address this crisis, the National Latino Children’s Institute has launched a new campaign to increase seatbelt and car-seat use among Hispanics. The multimedia campaign will provide crucial information about safe driving and riding practices, and it offers resources that can be customized for the diverse Latino population.

You have to love the program’s tagline, which is “Hagalo por su familia, ¡abróchese el cinturón!” (“Do it for your family, buckle up”).

That’s right. Hispanics might not think of buckling up to save their own lives, but you throw familial responsibility in there, and you have resonance. The tagline basically says, “Do you want to disappoint your mother by getting killed in a car crash? Huh, do you?”

I think we all know the answer to that one.

Recently, I wrote about how Hispanics are underrepresented in the STEM fields. Well, this underrepresentation creeps up in strange ways.

For example, Hispanics are big on video games. We are 32% more likely to consider video games our main source of entertainment, and we are 54% more likely to buy a video game the day it’s released.

Personally, I used to be king of the arcade back in the days when Galaga ruled the Earth.

But for the most part, the video game industry has ignored their large Latino fan base. Just 3 percent of video game characters are Latino, and many of those are — to no one’s surprise — cliché or offensive stereotypes.

So what can be done about this? Well, big guns like Google have plugged in and are trying to get Hispanic kids excited about technology. And lots of organizations have sprung up to teach coding and programming to Latino children. And the Latino STEM Alliance partners with schools, industry groups and community leaders to bring enrichment programs to Latino kids.

While the goal is to create better job opportunities for Hispanics, an even more crucial objective is to accelerate the nation’s pace of scientific and technological innovation. You see, without the input of Latinos, that’s just not gonna happen.

As for me, I plan to encourage my toddler son to love science and technology. It’s not only smart for society and good for my boy, it’s my master plan for retirement. I figure in twenty years, my son will come up with the next Facebook, and the family will be set.

Hey, why not?