Hispanic Fanatic

This weekend, Chris Rock will host the Oscars, during which he will — maybe, possibly, in all likelihood — address the fact that the last 40 acting nominees have all been white. He may also mention that the track record of behind-the-scenes nominees (e.g., writers, cinematographers, and so on) is even more dismal.

Now, many people have hyperanalyzed the reasons why the Oscars are so white, and why the film industry lags behind other art forms in projecting America as it actually exists, and whether or not this is all a misunderstanding or deeply ingrained racism.

I’m not going to recap all the backlashes and counter-backlashes that this mess has conjured up. But I do want to point out one very telling, almost universally ignored aspect of this controversy.

You see, the Academy has announced that it is changing the rules, and eliminating people who are no longer active in the film industry from its roster of voters.

This has predictably riled up those long-time Academy members who are in the twilight of their lives, many of whom are crying, “Ageism!” They may have a point.

But what I find interesting is that, in the reasons and justifications for their opposition to this rule change, more than one Academy member has said that it is unfair to ethnic minorities. As many commentators have noted, “if there’s a black Academy member out there who agrees, please do get in touch.” And yet, many people still embrace the idea that altering the status quo to increase diversity is actually a bigoted response.

What does this tell us?

Well, for starters, it shows once again that people who are accused of being racists will often turn around and shout that their opponents are the real racists. It’s a nifty bit of swift-boating.

It also reveals that acknowledging an institution’s biases — and by extension the touchy topic of white privilege — causes people to freak the fuck out and get more than a little defensive.

But more than anything, it serves as direct evidence that white people in positions of privilege, such as rich Hollywood types, feel that they can pontificate on any issue and shout down any viewpoint different from their own.

Think about it. Here you have a wealthy white person deciding what is and isn’t fair to ethnic minorities. He or she isn’t concerned with whether or not ethnic minorities perceive it that way. Privileged individuals are used to having their voices heard, so why should this subject be any different?

In this way, they prove, unintentionally of course, that there really is a racial problem in Hollywood. After all, this is a case of rich white people saying, “There, there, all you struggling blacks and Latinos. We’ve decided that your proposed solution is actually harmful to you, and in our great magnanimity we’re going to fight against it — for all of you, of course.”

It doesn’t get any more arrogant.

We Latinos are known for many positive characteristics, such as our strong family bonds, fierce work ethic, and inherent sexiness (really, it’s a thing).

However, we don’t have the reputation of being particularly funny people. As I’ve written before, Hispanic equivalents to Jon Stewart or Chris Rock or Tina Fey are tough to name.

But maybe that has less to do with culture than with access.

Historically, there has been no hub for Latino comedy. To fill that niche, Broadway Video Enterprises (founded by SNL creator Lorne Michaels) recently launched Más Mejor, a new online comedy studio powered by Latino voices.

The site will feature content by Hispanic comedians and/or about Latino themes. Among the big names involved are SNL alumni Fred Armisen and Horatio Sanz, who joined together to contribute one of Más Mejor’s most popular videos so far. Other early hits include a takedown of Mexico City’s tourism campaign and a jab at every Latino’s favorite presidential candidate, Donald Trump. Future content will include topical sketches, cultural and political satire, and original web videos.

One of the site’s partners is Batanga Media, which will distribute premium content to its 70 million monthly users.

Rafael Urbina, CEO of Batanga, agrees that few Latino comedians have broken through to the mainstream. But he sees that as less of an issue — and even less of a goal — going forward.

“Crossing over into the mainstream is great,” Urbina says. “But Más Major isn’t so much about breaking through to the traditional media. It’s more about engaging with the audience directly.”

Urbina points out that Latinos in general, and young Hispanics in particular, are voracious consumers of online media. For example, Hispanics watch 62 percent more digital video than non-Hispanics.

To a Latino Millennial, therefore, it doesn’t matter if a comedian has his own Comedy Central show or was featured in a Judd Apatow movie. All that matters is whether the guy makes them laugh when they click on a video downloaded to their phones.

“We can reach exactly who we want to reach, and not have to water down the content in hopes of reaching a mass audience,” Urbina says. “If we do that well, we will create our own mass audience. A new mainstream.”

It’s an ambitious goal, and one that goes beyond proving that Hispanics can be funny. If Más Mejor is successful, it could indicate a new model not just for Latino audiences, but for an increasingly digital world.

Urbina adds, however, that one element will always be essential when it comes to great comedy.

“Authenticity is a key pillar,” he says. “Young Latinos love comedy, and if people are authentic and talented, we now have a way for them to build a dedicated following.”

I’ve lived in Los Angeles, on and off, for about ten years now. I love it here, and I believe it’s one of the greatest cities in the world.

But like any metro, it has its problems. Many of those can be summed up in the work “traffic,” but of course there are deeper issues as well.

The always-insightful Chris Rock recently addressed one of those problems when he wrote the following:

“There’s a slave state in LA. There’s this acceptance that Mexicans are going to take care of white people in LA that doesn’t exist anywhere else.”

I can vouch for the fact that multitudes of Hispanics (not just Mexicans) are constantly serving white people in LA. This issue crisscrosses some of our favorite topics — race, ethnicity, class, wage disparity, egalitarianism, free will, and so on — and it will not be resolved anytime soon.

But while Rock’s slave quote got a lot of attention, I thought his more salient point was the following:

“You’re telling me no Mexicans are qualified to do anything at a studio? Really? Nothing but mop up? What are the odds that that’s true? There’s probably a Mexican David Geffen mopping up for somebody’s company right now. The odds are that there’s probably a Mexican who’s that smart who’s never going to be given a shot.”

Yes, it’s not just that Latinos are a perpetual underclass in LA (and indeed, in much of America). It is that even the best and brightest do not have the same resources and access that most white people — even the no-talents and the mediocre — take for granted.

In essence, it’s tough to stop being a slave. But as history has shown us, not only can it be done, but it will be accomplished, eventually.

Chris Rock once said that whenever he hears about a horrible crime on the news, he braces himself for the revelation of the criminal’s race. To paraphrase him (because I can’t find the exact quote), Rock said, “I say to myself, ‘Don’t be black, don’t be black,’ and if the guy turns out to be black, I’m like, ‘Damn it!’”

It works the same way with me. Whenever I hear about a murder, rape, or anything more severe than a hubcap getting swiped, I listen to see if the guy is called Gonzalez or Sanchez or Espinoza. If he is, I’m like, “Damn it!”

There is palpable relief on my part (and probably with other Hispanics) if the guy is black or, even better, white. At least then we don’t have one more dark-skinned guy confirming negative stereotypes.

It’s important to point out, of course, that with the notable exception of the Virginia Tech shooter, the bad guy never seems to be Asian. At least this is true in America, because plenty of Asians in the governments of China and Mynamar and North Korea are absolute motherfuckers. But that’s another story.

In any case, I doubt that white people ever steel themselves for the description of a criminal’s race. It simply doesn’t enter their minds to do so, and for this, I envy them. As the dominant culture, they don’t have to worry about one sick bastard stigmatizing them. This is just one of the miniscule ways in which people of different races perceive the world in different ways. 

The association between race and crime, of course, goes back to our cultural foundations, and it is hard-wired even within minorities. It leads to a million miscommunications, faulty assumptions, and outright attacks.

It can even lead to issues where people are not consciously aware of the dangerous conclusions that they are drawing. In a future post, I will go more in-depth with this concept by looking at racial microaggression (and won’t that be fun!).

In any case, wish me luck. After posting this missive, I’m going to gamble by reading the newspaper. You’ll find me there, flipping through the pages, holding my breath, hoping that Jose or Pedro or Julio hasn’t messed it up today for the rest of us.