Hispanic Fanatic

We Latinos are known for many positive characteristics, such as our strong family bonds, fierce work ethic, and inherent sexiness (really, it’s a thing).

However, we don’t have the reputation of being particularly funny people. As I’ve written before, Hispanic equivalents to Jon Stewart or Chris Rock or Tina Fey are tough to name.

But maybe that has less to do with culture than with access.

Historically, there has been no hub for Latino comedy. To fill that niche, Broadway Video Enterprises (founded by SNL creator Lorne Michaels) recently launched Más Mejor, a new online comedy studio powered by Latino voices.

The site will feature content by Hispanic comedians and/or about Latino themes. Among the big names involved are SNL alumni Fred Armisen and Horatio Sanz, who joined together to contribute one of Más Mejor’s most popular videos so far. Other early hits include a takedown of Mexico City’s tourism campaign and a jab at every Latino’s favorite presidential candidate, Donald Trump. Future content will include topical sketches, cultural and political satire, and original web videos.

One of the site’s partners is Batanga Media, which will distribute premium content to its 70 million monthly users.

Rafael Urbina, CEO of Batanga, agrees that few Latino comedians have broken through to the mainstream. But he sees that as less of an issue — and even less of a goal — going forward.

“Crossing over into the mainstream is great,” Urbina says. “But Más Major isn’t so much about breaking through to the traditional media. It’s more about engaging with the audience directly.”

Urbina points out that Latinos in general, and young Hispanics in particular, are voracious consumers of online media. For example, Hispanics watch 62 percent more digital video than non-Hispanics.

To a Latino Millennial, therefore, it doesn’t matter if a comedian has his own Comedy Central show or was featured in a Judd Apatow movie. All that matters is whether the guy makes them laugh when they click on a video downloaded to their phones.

“We can reach exactly who we want to reach, and not have to water down the content in hopes of reaching a mass audience,” Urbina says. “If we do that well, we will create our own mass audience. A new mainstream.”

It’s an ambitious goal, and one that goes beyond proving that Hispanics can be funny. If Más Mejor is successful, it could indicate a new model not just for Latino audiences, but for an increasingly digital world.

Urbina adds, however, that one element will always be essential when it comes to great comedy.

“Authenticity is a key pillar,” he says. “Young Latinos love comedy, and if people are authentic and talented, we now have a way for them to build a dedicated following.”

Most of the people in my family are fairly cheerful people. My mom, in particular, is the most upbeat and optimistic person I’ve ever met.

It’s a little odd, in that nobody in my family is a millionaire, and we’ve all had our fair share of traumas. And yet, here we are, apparently happier than your average stressed-out American.

And a recent study found that Latin America is arguably the happiest place on Earth. Yes, even with all the region’s socioeconomic problems, residents of Latin America don’t sweat the small stuff.

Why is this?

Well, I’ve written before about the Latino tendency to be positive, even in the face of grim news and dreary statistics. But I recently came across a scientific theory for this relentless smiling.

Now, it’s old news that research “suggests an association between mental wellbeing and a mutation of the gene that influences the reuptake of serotonin, which is believed to be linked to human mood.”

Basically, much of our happiness, or lack thereof, may be traced to our genetic makeup.

Scientists have found that the Scandinavian population is most likely to have this gene. This may be one reason why Denmark, Finland, and other counties in that region perennially rank as the happiest nations on Earth.

Of course, a progressive government that ensures a high standard of living for their citizens may have something to do with that perpetual singsong attitude. But let’s not dwell on that because it’s, you know, socialism.

In any case, additional research has found that like the Scandinavians, Latin Americans are “more likely to contain a specific allele involved in sensory pleasure and pain reduction.”

As such, Latin Americas and Scandinavians are more likely to be chipper than, say, the Chinese or the Iraqis (of course, there are very real non-genetic reasons for their respective unhappiness too).

Is it possible, then, that as more Hispanics intermarry and intermingle and inter-you-know-what, they will spread their happiness genes among more and more Americans?

Hey, there’s only one way to find out.

It wasn’t until 1990 that the Pulitzer Prize for fiction first went to a Latino (Oscar Hijuelos). But today, Hispanic writers routinely have awards and book deals thrown at them from passing cars.

OK, that’s not quite true. Latino writers, like all ethnic-minority writers, continue to have problems breaking through and finding a large audience for their works.

The founders of the YouNiversity Project, Jonathan Marcantoni and Chris Campanioni, are well aware of this. Both are award-winning writers busy nurturing their own careers, yet they’ve taken the initiative to launch a program to educate promising authors on the unique challenges of 21^st-century publishing.

The program helps writers establish a social media presence, build an online platform, and engage their communities. YouNiversity also helps writers learn the craft of editing and improve their writing. Marcantoni says that Hispanic writers face a unique challenge when it comes to tackling these concepts.

“A key issue for Latino writers is that they are grouped under this umbrella of ‘Latino stories,’ which not only homogenizes the kinds of stories that are expected of them — namely, identity and immigration narratives — it also homogenizes the writer’s particular culture,” Marcantoni says. “The YouNiversity project offers Latino writers a chance to get out from that umbrella, embrace their unique experience, perspective, and interests, and build an audience through that prism rather than adjusting their voice to fit the status quo.”

So how does YouNiversity help Latino writers accomplish this goal? Well, the program accepts promising artists who understand an essential, often overwhelming truth: modern publishing is global publishing.

“Your work has the potential to reach people on the other side of the world instantaneously,” Marcantoni says. “So how do you effectively do that? For starters, you need to know who you are as a writer. This is why YouNiversity doesn’t accept brand-new writers. We need people who already know what their brand is, or have an idea of what that brand is. Once you know what you write about and why, you can figure out who your audience is.”

Campanioni adds that the ideal candidates for YouNiversity are “women and men who are critical thinkers and want to contribute to the cultural dialogue with their art and how they represent themselves in the culture.”

The most recent version of YouNiversity accepted two writers — Nami Thompson and Vivian M. Chabrier — who received hands-on training in author branding on several different platforms. Thompson and Chabrier learned about the creative uses of the cover letter and pitch, how to interview with publishing professionals, how to organize author events, and how to create multimedia artist statements, such as projects on YouTube or Vimeo.

“We want our students to learn the practical aspects of life as a writer, not just how to construct plot and dialogue in their stories, but what to do with a story once it’s drafted and revised, and how to start a dialogue with other writers and editors to find the right market for their work,” Campanioni says. “I like to think that YouNiversity is situated at the intersection of literature and technology and publishing, and this is where we meet our students and where they meet us.”

The program is not limited solely to Latino writers, but Marcantoni says that YouNiversity can help Hispanic writers in a number of ways, such as showing them how to create their own paths beyond the “Latino” label.

“What truly makes writers distinct is the richness and fullness of their command over their art,” Marcantoni says. “That confidence makes for marketing that grows out of the artistry, rather than compromising the art to fit an ad campaign.”

Or as Campanioni puts it, “The more alternatives there are to an overpriced, overvalued factory-stamped MFA, the better off our future writers will be. Regardless of what route they choose, at least they will have options.”

Tomorrow is my birthday. This means all of you have run out of time to get me a gift this year.

But don’t feel bad. I plan take the day off and finally go see the new Star Wars.

And yes, I will now mention that I’ll be happy to see Oscar Isaac join Jimmy Smits as one of the few Latinos to exist in a galaxy filled with countless Jawas, Gamorreans, and Wampas.

Of course, this latest chapter of the epic has drawn attention for being more multicultural and female-positive (a development that has caused way too many people to freak the fuck out).

Really, when it comes to light saber duels, Jedi mind tricks, and hot princesses in gold bikinis, can’t we all just get along?

For my last post of the year, I thought I would regale you with an amusing anecdote that happened to my mom.

She was standing in line at the post office, talking to my grandmother. As I may have mentioned, my grandmother is pushing 100, so it’s unlikely that she will learn English at this point. Therefore, my mom was speaking to her in Spanish.

Of course, that’s just asking for it.

A blustery man standing behind my mom yelled, “This is America. We speak English.”

Really, he said that.

My mom turned around and said, “Yes, this is America. And that means I can speak whatever I want.”

The man gasped and struggled for a rejoinder. Either he didn’t think my mom spoke English (and was stunned that she had understood him), or he just didn’t believe anyone would have the nerve to question his simplistic assertion to his face. Or maybe my mom’s statement — with its firm basis in legal, cultural, and historical fact — just flummoxed him.

Regardless, my mom let him have it for another minute or two, using such terms as “freedom” and “civil rights” and “pride.” And he just kept jabbering for a proper rebuttal.

With the dressing down complete, my mom turned back to my grandmother. Before she could resume their conversation, however, the man’s companion — presumably his wife — tapped my mom on the shoulder.

“Good for you,” the man’s wife said. “I keep telling him to shut up and keep his stupid opinions to himself. Now maybe he’ll listen.”

And the man said nothing.

So that’s your anecdote. OK, maybe it’s not as amusing as I implied. But it is funny. Parts of it, anyway.

Happy New Year.

I’ve mentioned before that I’m a big fan of PostSecret. However, my interest isn’t based on the admirable quality of PostSecret’s mission, which is that by revealing hidden fears and dark thoughts, we bond and embrace our common humanity.

No, I just like scrolling though the site to see how many freaks are out there (and there tons of them).

In any case, last week’s PostSecret included the following:

This explains a lot.

First, we’ll ignore the fact that the card includes the slur “illegals.” Although I must point out that when revealing your sexual fantasies in a public forum, you should employ proper terms (e.g., “the undocumented”).

We’ll also overlook that the card writer specifies “illegal Latinos,” which implies that he or she doesn’t hate “illegal” Brits or Nigerians or Koreans. Nope, it’s just the Latinos, thank you very much.

The essence of the card is that the writer is simultaneously attracted to, and repulsed by, undocumented Latinos. Yes, it all makes sense now.

All those right-wing blowhards who scream about “illegals” taking over America? All those Minutemen at the border with rifles aimed at Mexico? All those suburban dads who spew racist epitaphs at Hispanics?

Yeah, they really just want to fuck us.

It’s sort of a more vulgar, sociopolitical version of a Hollywood romantic comedy in which the heroine and hero despise one another for 80 minutes before falling into each other’s arms at the end. Yes, someday the whole immigration debate will look as quaint as a repeated viewing of When Harry Met Sally.

So the next time some Fox News commentator rails against “illegals” or uses the term “brown invasion,” just nod and smile, knowing full well that this is his or her awkward attempt at flirting.

They just can’t help it.

The cataclysm in Syria has people all over the world concerned about the plight of refugees fleeing for their lives.

Actually, here in America, we’re just a little less concerned, in that a majority of us don’t want to let any refugees — even little kids — into our country because we’re afraid that they’re Isis or Al Qaeda or whoever wants to kill us now.

But for many other Americans, these ghastly images have provoked prayers, donations, and the occasional Google search phrase “How do I adopt a Syrian war orphan?” (Answer: you probably can’t).

This outpouring of support is admirable, but it is also a bit mystifying, in that we have a refugee crisis right outside our door.

I’m referring, of course, to the thousands of women and children fleeing Central America because of that region’s horrific violence. Strangely enough, many Americans don’t view this as a refugee crisis. One reason for this is because, as my friend Hector Luis Alamo wrote in Latino Rebels, “the U.S. government has refused to label them refugees, opting instead to refer to them as ‘migrants,’ a word which implies they’re little more than tourists.”

As Alamo points out, this simple linguistic trick has the effect of convincing many Americans that when it comes to terrified Central American refugees, “under those tattered, dusty clothes lies a lazy loafer or a scheming evildoer.”

In essence, many Americans have taken their hatred of the undocumented and affixed it to this latest disaster. As such, we don’t see that Central Americans have much in common with Syrians. Nor do we believe that they are both humanitarian disasters.

We will, however, have the same response, which is to shut the gates and pull up the drawbridge.

Hey, at least we’re consistent.

So I’ve been following the advice of the Freakonomics guys, who advise us to think like a child and ask seemingly naive questions in the pursuit of higher truths.

At first, my childlike wonder led to such inquiries as “Why do men have nipples?” and “Can you hit a baseball thrown at the speed of light?” and of course, “If zombies aren’t alive, why do they need to devour the brains of the living?”

But let’s face it, some questions are just unanswerable.

So I turned my attention to one of America’s big issues, and a subject that I have written about at length: immigration.

I asked myself, “Would something like the Homestead Act for undocumented immigrants be a good idea?”

For those of you who skipped U.S. history class to go smoke in the parking lot, here is a quick refresher: The Homestead Act was passed in 1862. It encouraged Western migration by giving settlers 160 acres of land. In exchange, homesteaders paid a filing fee and completed five years of residence before receiving ownership of the land.

So how does that relate to undocumented immigrants?

Well, right now, undocumented immigrants are either caught in an expensive, inefficient loop of deportation/return/deportation, or they live in constant fear of la migra. The system doesn’t work very well, which is something that both conservatives and liberals can agree upon.

And don’t fall for the classic mistake of saying undocumented immigrants should just wait in line to get their papers. It is well-established that for many people, there is no line and never will be.

So here’s my proposal: We say to undocumented immigrants, “Well, we can’t just hand you citizenship. But you can stay in the country if you agree to move someplace where your insane work ethic and tireless pursuit of the American Dream can benefit the nation.”

And then we give them the option of claiming an abandoned house in Detroit’s inner city, or moving to a small town that’s dying, or going to some other location where they can help reestablish a troubled community and work off their debt. If they live in the location for a certain number of years without getting into legal trouble, and pay a filing fee, they get citizenship.

Yes, that’s crazy. Because we can’t solve a societal issue by giving away vacant homes… except that we can. And an influx of newcomers won’t revive rural America or fading cities… except that it can. And the cultural clashes that would erupt over such a policy are insurmountable… except that they’re not.

In essence, there is a precedent for each element of this idea. It would be a massive undertaking loaded with political landmines, but hey, what isn’t these days?

Also, this would not be the only way for undocumented immigrants to obtain citizenship. It would be one of several potential pathways available to them.

Now, I’m not saying this a great idea. I’m just asking the question and looking for feedback. So what do you say? Is a new Homestead Act for undocumented immigrants worth pursuing?

So here’s a question: Are you among the half of Americans (49 percent, to be precise) who say racism is “a big problem” in society today?

I know I am.

And I also know that I would prefer to be among the 7 percent of Americans who say racism is “not a problem at all.” When referring to those people, I speak for the rest of us when I say, “I’ll have what they’re having,” because they clearly possess some serious alcohol.

The recent survey revealed that prejudice and bigotry remain societal ills, and “in every demographic group surveyed, there are increasing percentages of people who say racism is a big problem — and majorities say that racial tensions are on the rise.”

The percentage of Americans who feel this way is higher than it was 20 years ago, when 41 percent said racism was a big problem. As recently as 2011, that percentage was down to 28 percent, suggesting a rebound effect, or perhaps racial good feelings simply plateaued a few years back.

Of course, Americans may agree that racism is worse, but as the report states, they often “disagree profoundly on who the targets and victims are.”

Ethnic minorities have historically been the objects of racial prejudice. However, white Americans often feel that they are being discriminated against, a perplexing development that, according to the report, can be traced to “simmering rage fueled by the backlash of Obama’s election, the economic struggles of lower- and middle-income whites, and demographic shifts across the country.”

Because of this, the report says, “latent racism is becoming more open, because a lot of people are feeling threatened.”

Now to be clear, most white Americans do not feel that they are the targets of racial scorn. In fact, just 43 percent of white people say racism is a huge concern.

But 64 percent of my fellow Latinos say racism is a big problem, slightly less than the 66 percent of blacks who say the same thing.

Those numbers should tell you all you need to know about how race is perceived in America.

So is there hope for the future? Well, supposedly, the Millennials were going to eliminate racism once and for all because they’re all, you know, ethnically mixed and down with diversity and come from multiracial families, and are in general far hipper than Gen X or the Baby Boomers could ever dream of being.

Um…but another recent study showed that “despite the Millennial reputation for inclusiveness, young white Americans don’t have especially multicultural friend groups.” In fact, two-thirds (68 percent) of whites age 18-34 say, “they overwhelmingly associate with other whites.”

By the way, the same is true of just 37 percent of Millennial Hispanics and 36 percent of Millennial blacks.

So this might take a while.

I’m a big fan of ideas that are supported by hard data. In fact, if you’ve read a few of my posts, you’ve seen that I don’t just assert that climate change is real, vaccines are safe and effective, and that immigration is down. I back up these claims with facts.

So it’s no surprise that I listen to the Freakonomics podcast, where a couple of academics analyze and verify and quantify all kinds of concepts that are supposedly unquantifiable.

That’s where I found out that free parking is a scourge, tipping is racially motivated, and learning Spanish is a waste of time.

Wait, what was that last one? It’s a shocker.

Well, the researchers at Freakonomics discovered that learning Spanish increases your income by less than 2 percent. They concluded that the effort you put into learning how to conjugate “decir” doesn’t justify a measly 2 percent income boost. It constitutes poor ROI (that’s “return on investment” for you non-economist types).

Now, it’s depressing to think that nativists have a fact-based argument for dissing Spanish. So you’ll be relieved to hear that there is more to the story.

Additional research has shown that learning a second language (it doesn’t have to be Spanish) has advantages that go beyond income.

For example, bilingual people have more nimble brains and seem to ward off Alzheimer’s more effectively. And Americans who speak another language appear to display greater awareness and empathy for other cultures.

So it just might be worth it to learn Spanish, after all. But the key is to learn is while you are young, so that the process is quicker and less labor-intensive, thereby leading to greater ROI.

OK, that last sentence has convinced that maybe I have been listening to far too many economists lately.