Hispanic Fanatic

It may be apocryphal. But supposedly an unnamed New York publishing executive was once asked why there were so few books by Hispanic authors, or novels featuring Latino characters.

His response was a blasé “Hispanics don’t read.”

This is indeed bad news, as apparently none of you Hispanic readers are literate enough to even comprehend this article. And I’m not literate enough to write it, which is quite the paradox.

In any case, that publishing exec was clearly not familiar with Latin America’s rich literary tradition, exemplified by the late Gabriel Garcia Marquez, the greatest writer of all time (let’s not debate this). He also didn’t know that one Latin American country, Cuba, has the highest literacy rate in the world.

But closer to home, why hadn’t this exec heard of the brilliant Junot Díaz or the groundbreaking Sandra Cisneros? Or did he believe only white people were reading those authors?

For whatever reason, our anonymous publishing executive refused to believe that the largest ethnic minority in America was interested in books. And in this refusal came justification for the continued blackballing of Latino authors.

“There are several factors contributing to the paucity of published books written by Latinos,” says Marcela Landres, an editorial consultant who publishes the award-winning e-zine Latinidad and co-founded the Comadres and Compadres Writers Conference.

“Primarily, we need more Latinos on the inside working in key positions, such as agents, publicists, sales reps, bookstore owners, and especially as acquisitions editors,” she says.

Landres adds that Hispanic culture itself is another barrier.

“Latinos immigrated to the U.S. so their kids could live the American Dream, which is defined by financial security,” Landres says. “Writing generally does not pay well, so our parents understandably pressure us to choose more sensible careers. In order to be successful as artists, Latinos need to respect our parents but perhaps not obey them.”

As any Hispanic can tell you, disobeying your parents is a tall order. But that is another story.

In any case, some Latino advocates believe that the big publishing houses have hoodwinked us into buying their mainstream books, giving them little impetus to change the formula.

Of course, one strategy to force change is to bypass the big publishing houses altogether. That’s what I did with my novel Barrio Imbroglio.

After some nibbles of interest from the majors, I got the picture that my black comedy tale — about a reluctant detective named Hernandez — didn’t fit in with the preconceived notions about Hispanic literature. Yes, I had the word “barrio” right there in the title, but where were all the undocumented immigrants and magic realism and metaphors using avocados? It was a little too different. So I’ve done what more and more authors — Latino and otherwise — are doing, and publishing directly to Amazon.

But this end run has its drawbacks.

“There are few Latino self-publishing success stories,” says Landres. “I have yet to see literary writers, and/or writers who take years to produce a single manuscript, whose self-published books have sold well. If you write genre and have a bunch of books ready to go, the odds are in your favor. If you’re a literary writer who spends years polishing a single manuscript, not so much.”

In addition to the self-publishing crapshoot, there is the unpleasant fact that — like it or not — the NYC houses still have the most influence on what people read. And they are not packing the midlist with Hispanic authors.

Now, this isn’t just a matter of fairness, nor is it even all about artistic integrity and the myth of meritocracy. A more fundamental reason becomes clear when one considers that “Latino children seldom see themselves in books.” Education experts say, “the lack of familiar images could be an obstacle as young readers work to build stamina and deepen their understanding of story elements like character motivation.”

Basically, there are only so many tales of brave and adventurous white people that Hispanic kids can read. At some point, they disconnect.

And if that is the future we want — a self-fulfilling prophecy where Hispanics truly don’t read — then we should just preserve the status quo.

This past weekend, people all over America expressed patriotic fervor. After all, we live in a free country, full of natural beauty. And we strive for lofty goals of democracy and fairness, while extending a heartfelt welcome to immigrants of all types.

Ha-ha. Just kidding about that last part.

You’ve heard, no doubt, about the demonstrations in Murrieta, California, where protesters blockaded busses carrying undocumented immigrants to a detention facility. The immigrants, “many of them unaccompanied children, were being brought from overcrowded Texas detention facilities for processing in California.”

The protestors waved American flags and chanted, “USA! USA!” They also indulged in some, shall we say, less-than-classy behavior (including the occasional slur). In any case, these uber-Americans forced the busses to turn around.

Now to be fair, it must have been a bit shocking for the fine people of Murrieta to learn that 140 undocumented people would be dropped off on their doorstep. And the protesters were quick to claim that it wasn’t, you know, a racist thing. Of course not.

But the imagery is hard to downplay.

All I’m saying is that is that it is not exactly courageous to terrorize busloads of traumatized women and children. And heckling poverty-stricken people is not the stuff of patriotic legend.

However, for all those people in Murrieta who still think they were standing up for America, well, let’s put it in perspective.

The Founding Fathers won independence. Lincoln freed the slaves. The Greatest Generation defeated the Nazis.

But you held up a sign and screamed vulgarities at little kids.

Clearly, it was hero time.

Certain ideas, like getting good grades or believing in God, are portrayed as intrinsically admirable. We tend to not even question their value.

On that short list belongs the concept of a colorblind society, a culture where racial differences are irrelevant. Many people will loudly proclaim that this is the ultimate goal of America. However, as with all ideas that are presented as flawless, it’s worth asking if pursuing colorblindness is noble or misguided.

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Many thanks to everyone who has recently commented on my posts. You’re all in the running for copies of Raul Ramos y Sanchez’s novels as part of my latest giveaway.

I have to admit, however, that Emmasota’s comment about the Dream Act’s demise conjured up an unpleasant memory for me.

You see, last year I worked with a nonprofit to advocate for the passage of the Dream Act. I knew the odds were long, and of course, the legislation ultimately didn’t pass.

But I would feel better today about fighting the good fight if I hadn’t known, at the time, that our approach was doomed. I had a queasy sensation early on, when I saw one of the video packages that the nonprofit put together (I wasn’t involved with that stage of the campaign).

The video featured kids who would directly benefit from the Dream Act’s passage. Much of it was good, with heart-tugging stories from all-American, clean-cut teens.

But then the bottom fell out. The voiceover threw around terms like “fairness” and “justice.” And one of the teens stated that he “deserved” the rights that the Dream Act would confer.

I knew it was over as soon as the kid said that word.

Americans don’t want to hear that anybody deserves anything. Hell, many citizens will lose their minds if one implies that they deserve basic healthcare (and that’s in their own self-interest!). They certainly don’t want to hear that some whiny kid who wasn’t even born in this country “deserves” his rights.

Sending a video to media outlets and political leaders that featured this tone-deaf tactic just stunned me. Clearly, many advocates of immigration reform haven’t learned the importance of basic marketing.

They continue to push the compassion angle, or back up their assertions with facts that impress no one.

But if the Bush years taught us anything, it’s that sympathy is for suckers. More important, we learned that the truth is irrelevant. Or it’s at least a distant second to proper messaging.

How else do you think conservatives got an overwhelming majority of Americans to embrace a war that made absolutely no sense?

Other progressive movements have learned this tactic.

For example, gay rights are also issue of fairness and basic justice. Yet, advocates of repealing the DADT Policy went easy on this essential truth. Instead, they successfully presented the issue as one that was necessary to America’s well-being.

The message was, basically, “We need all the help we can get establishing a strong military and intelligence network. This will keep America safe, so drop your prejudice in favor of simple self-preservation.”

It worked. DADT is history.

Immigration-reform advocates need to adopt this strategy. Instead of pointing out about how unfair or irrational our policies are — which is true but a loser’s lament — hit people in the wallet by making it clear that a massive-deportation philosophy will cost them money. Or hammer home the idea that policies such as the Dream Act will improve the economy and strengthen the military.

In other words, let’s see more about how immigration reform will benefit current citizens, instead of pleading that civil rights be extended to strangers.

It may not be pretty, or even that principled. But it has to be more effective than what we’ve accomplished so far.