In the days before every good show was on cable, the February Sweeps were a big deal. This month is traditionally one of the times when television ratings are set, and it still makes the broadcast networks feel like they’re relevant.
However, the declining audience for the so-called Big Four (ABC, NBC, CBS, and Fox) won’t be improving anytime soon. This is because they continue to ignore the fastest-growing demographic in America, which as I’m sure you know, is Latinos.
