Hispanic Fanatic

In the good old days, you could always tell who was what.

For example, just a few decades ago, every Latino in America — at least according to pop culture — was Mexican with dark brown skin, and probably worked as a gardener. I mean, it was pretty simple for Americans to get out their handy bucket of clichés and then start stuffing Latinos into them.

Life was simple.

But then things got messy. Hispanics started coming in different shades, with terms like “second generation” banded about, and not all of them spoke Spanish, and some even went to college when nobody was looking. And don’t even get us started on “Latinx.”

Yes, it’s gotten so complex that very real questions about identity and culture are cartwheeling through the Latino community, with the result that voices get raised, metaphysical quandaries turn into quagmires, and your basic simple-minded racist can’t even keep straight whom he is supposed to hate now.

Because the truth is that “Hispanic identity is fluid to begin with,” and “the gray area that Latinos inhabit in this country’s historical black/white binary inevitably leads to shifts in identification.”

Basically, who or what is Latino has always been a question, and it has never been more open to debate. Even age-old signifiers of culture are fading away.

For example, even in my generation, just about every Hispanic person was also Catholic. Being a member of La Raza and displaying an almost fanatical devotion to the pope was a natural combo.

But leave it to those wild, trend-setting, selfie-lovin’ youngsters — the millennials — to mess with that.

You see, “Latino millennials, overall, are becoming less religious the more they assimilate to American culture.”

Yes, we could point out that this might not be Latinos assimilating to America, as much as the other way around, but let’s save that debate for another time.

The basic truth is that “the longer Latinos are in the United States and the more Americanized they become, the more secularized they become.” In fact, “the fastest growing [religious] group among millennials is the nones” (i.e., those who align with no specific religion).

Of course, many of these Latinos are still spiritual, in their own individualistic kind of way, but many others are becoming straight-up atheists, a trend that is also true for America overall.

I guess many Hispanics are finally asking exactly what, other than eat up a lot of their Sundays, has the Catholic Church ever done for them. Personally, I believe this is a very fair question.

However, for now, let’s turn our attention to another sign that it is getting more and more difficult to pinpoint those Latinos among us.

A recent study has found that “although recent immigrants identify as Hispanic at a rate of almost 90 percent, this number drops to around 50 percent after the fourth generation.”

The reasons for this are complex. One motivator is simple self-loathing, as many Latinos who can pass for white sometimes prefer to do so. Another variable is fear, because slipping below the radar of Trump supporters is “a strong motivation for avoiding identification as Hispanic.”

Some commentators theorize that the lessening of ethnic pride “in later generations can be due to increased assimilation.”

Finally, there is the fact that the longer Latinos live in America, the more likely they are to intermarry with other groups and produce multiethnic children, and this can lead to “U.S.-born Hispanics who sometimes find their identities challenged by natives of their home countries who don’t think they’re Hispanic enough, and come off as too American.”

Regardless of the specific reason, at present, “11 percent of adults with Hispanic ancestry do not identify as such, and 23 percent of Hispanics most often refer to themselves as ‘American.’”

So what does it all mean? Well, it could indicate that in the near future, Latinos will be considered white Americans, whether they want to be or not.

Indeed, many people have pointed out the historical parallels to the Irish, the Italians, and the Jews — all of whom were considered non-white until the intensity of cultural change and the force of societal pressure suddenly made each of them, more or less, white.

Or maybe white people just got together for a secret vote and decided to let the O’Reillys and the Rizzos and the Goldsteins in — I don’t know for sure.

Regardless, it is undeniable that it is a time of great change for Latinos, and this shift can be difficult to notice when Hispanics have more concrete issues on their minds — like surviving three more years of a xenophobic toddler who would gladly depart everyone with a Z in their last name.

But it is happening.

Life is no longer so simple.

OK, I have to admit I was thrilled when our landlord informed us that he was selling our building. This was a guy who would tell us how much he appreciated us as tenants and then — mere days or even hours later — threaten to evict us over some imaginary breach of our lease or Seinfeldian personal slight. Basically, he was nuts, and over the years, we grew to hate dealing with him.

However, my relief over being rid of the bipolar landlord was short-lived.

You see, I live in Los Angeles, which is very tenant-friendly. For example, rent control exists, and owners can’t just boot people out if they feel like it.

However, there are ways to send renters packing — even those who pay their rent on time and are model tenants.

One way is to buy a building and then move an immediate family member in. Now, this isn’t some vile loophole. It makes sense that if you buy a building, you or your kid can live in it.

But legal and ethical isn’t always the same thing, as you may have heard.

In our case, the new owners took possession of our building and promptly deflected any questions about their intentions — good or otherwise.

We were concerned about this for a very real reason. Our neighborhood, as I’ve written, has morphed from skuzzy to somewhat nice to flat-out hipster, all in a brief blink of time. We moved in seven years ago, when the area was still affordable, and young guys in Civil War-era beards weren’t clamoring for more coffee bars.

I still love living here, and the rapid gentrification hasn’t been so egregious that the neighborhood has lost all its character.

Of course, old-timers might disagree with me. For example, our neighbors have been here for 15 years. And as a lesbian couple, they were at ground zero in prodding the area from seedy enclave to happenin’ LA hotspot.

Yes, let’s just get this out of the way. There is never a better development for a downtrodden neighborhood than the news that gay couples are moving in.

Our friends are a big reason why this neighborhood is so popular. They worked to turn this area into a beautiful urban garden.

And the new owners have responded by kicking them out.

Our landlords have announced that their daughter, in her twenties, will be moving into our friends’ apartment.

It’s hard to view this development as anything less than the following scenario:

Spoiled Millennial: Daddy, I want to live in that neighborhood that was divvy, but now it’s all hip and trendy.

Rich Daddy: You’re in luck, sugar plum. I just expanded my vast real estate empire by buying a building there.

Spoiled Millennial: So I can have my own place, rent-free?

Rich Daddy: Of course. All we have to do is kick out the couple who has lived there for 15 years and helped make the place great in the first place. Consider them gone.

Spoiled Millennial: Goody goody. Thanks, Daddy.

Is that a bit much? No, it’s not. Because regardless of how the actual conversation went down and the tone of voice used and the amount of angst that occurred, the result is the same.

The rich kid wanted our friends’ place, and she got it. And our friends are packing up.

I’ve written before about gentrification, and how it tends to hit black and Latino neighborhoods harder. Indeed, there is a large Hispanic population in our neighborhood, but it has been dropping steadily for a few years now.

In our case, some very rich white people have decided that our area is now desirable, and they will ultimately take whatever they want.

Damn, maybe we were better off with the crazy landlord.

Like many Gen Xers, I’m pretty tired of hearing how great the Baby Boomers were. Yes, they had amazing music, and that whole civil rights crusade is tough to top.

But as they age, Baby Boomers have made it clear that their bell-bottomed, peace-and-love, tune-in-turn-on idealism was a convenience of their youth, or it was the result of a loud minority that never reflected how most of them really felt.

I say this because recent surveys have shown a generation gap (really a chasm) between older and younger Americans on just about every social issue.

Perhaps this isn’t a big surprise, as people tend to get more conservative as they get older. But even with that caveat, some of the attitudes that Baby Boomers (especially white seniors) hold are alarming to Gen X and Millennials.

For example, more than half of white seniors “view the rise of newcomers from other countries as a threat to traditional American values and customs.” Let’s just say that most young people (many of whom have immigrant parents) don’t see things the same way.

And as anyone who has seen footage of a Trump rally can tell you, “much of the older white population — especially less-educated white males whose anger is being courted — appears threatened by the nation’s demographic change.”

Indeed, 60 percent of the white working class believe “that discrimination against whites has become as big a problem today as discrimination against blacks and other minorities.”

In addition to being whiny, narrow-minded, and xenophobic, this attitude is — how should I put this? — fucking suicidal.

You see, the “demographic reality is that America’s youth — and more specifically its racial minority youth — is its future.” That’s because Millennials are the most ethnically diverse generation in American history, and their future kids will be even more mixed. So there’s no going back to a 1950s mythological USA where everybody was white and things were gosh darn swell.

It also means that “because of the growth of Hispanics, Asians, blacks and other races, the United States will be able to replenish its younger population.”

Going forward, this implies that “America will not suffer a European-style demographic crisis as Baby Boomers retire. Young Latinos are stepping into the workplace and paying the taxes that will keep the nation’s fiscal house in order.”

Keep in mind that when it comes to Hispanics, we “are much younger than Americans as a whole, and young Latinos in America are better educated and earn more than ever.”

The bottom line is that “to ignore or wish away the nation’s youth-driven minority growth is short-sighted as a national economic development plan.”

Very soon, old Baby Boomers are going to be dependent on young Latinos to fund Social Security. But try explaining this fact, and you’re likely to be drowned out by a sixty-something cranking up Joni Mitchell’s Woodstock.

Yeah, I guess those were the good old days.

We Latinos are known for many positive characteristics, such as our strong family bonds, fierce work ethic, and inherent sexiness (really, it’s a thing).

However, we don’t have the reputation of being particularly funny people. As I’ve written before, Hispanic equivalents to Jon Stewart or Chris Rock or Tina Fey are tough to name.

But maybe that has less to do with culture than with access.

Historically, there has been no hub for Latino comedy. To fill that niche, Broadway Video Enterprises (founded by SNL creator Lorne Michaels) recently launched Más Mejor, a new online comedy studio powered by Latino voices.

The site will feature content by Hispanic comedians and/or about Latino themes. Among the big names involved are SNL alumni Fred Armisen and Horatio Sanz, who joined together to contribute one of Más Mejor’s most popular videos so far. Other early hits include a takedown of Mexico City’s tourism campaign and a jab at every Latino’s favorite presidential candidate, Donald Trump. Future content will include topical sketches, cultural and political satire, and original web videos.

One of the site’s partners is Batanga Media, which will distribute premium content to its 70 million monthly users.

Rafael Urbina, CEO of Batanga, agrees that few Latino comedians have broken through to the mainstream. But he sees that as less of an issue — and even less of a goal — going forward.

“Crossing over into the mainstream is great,” Urbina says. “But Más Major isn’t so much about breaking through to the traditional media. It’s more about engaging with the audience directly.”

Urbina points out that Latinos in general, and young Hispanics in particular, are voracious consumers of online media. For example, Hispanics watch 62 percent more digital video than non-Hispanics.

To a Latino Millennial, therefore, it doesn’t matter if a comedian has his own Comedy Central show or was featured in a Judd Apatow movie. All that matters is whether the guy makes them laugh when they click on a video downloaded to their phones.

“We can reach exactly who we want to reach, and not have to water down the content in hopes of reaching a mass audience,” Urbina says. “If we do that well, we will create our own mass audience. A new mainstream.”

It’s an ambitious goal, and one that goes beyond proving that Hispanics can be funny. If Más Mejor is successful, it could indicate a new model not just for Latino audiences, but for an increasingly digital world.

Urbina adds, however, that one element will always be essential when it comes to great comedy.

“Authenticity is a key pillar,” he says. “Young Latinos love comedy, and if people are authentic and talented, we now have a way for them to build a dedicated following.”

Yes, I’m a proud member of Gen X, in all it’s cynical, world-weary, Nevermind glory.

However, Gen X is being pushed off the stage by those pesky Millennials. And what do these interlopers look like (particularly the Hispanic ones)?

Well, Latinos age 18 to 34 are focusing on getting themselves educated. However, they are not so interested in setting up their own homes.

These insights come from a recent study that found Millennial Hispanics “are almost 20% more likely than non-Hispanic whites in the same age group to reside in a multigenerational household.” That means more young Latinos are stuck living with mom and dad. They’re also getting married later. About a third of “Hispanic young adults today are married — down 17% since 2008.”

But they are going to college. Almost half (49%) of Hispanics 18-24 are enrolled in college, and this is “a higher enrollment rate than non-Hispanic whites (47%).”

So if Gen X Hispanics must make way for Millennial Latinos, at least we know they will be well educated. Now if they could just get out of their parents’ basements.